European hotel industry performance in 2008

Web Services in Hotel Industry

The hotel industry is in need of efficient, integrated, and economic supply chains and circulation processes. This paper introduces a project of integration of hotel management systems by web services technology. We discuss how web services will consent to the hotel industry by automating product distributions and providing better services to buyers, suppliers, and prospective partners. The pro...

Organizational Form and Performance: Evidence from the Hotel Industry

We use a unique proprietary monthly panel data set on the operations of a large hotel firm to study the effect of vertical integration decisions on the pricing and performance (occupancy rate and RevPar) of individual hotels. Aggregate data patterns – which managers pay most attention to – suggest sizeable performance differences between franchised and non-franchised hotels. However, empirical ...

An Integrated Approach to Measure Web Site Effectiveness in the European Hotel Industry

This study employs a novel method of Web content extraction and analysis to investigate the evolving competitive landscape in an important business-to-consumer (B2C) area: travel and tourism. Findings from a comprehensive Web mining endeavor and a supplier survey shed light on the effectiveness of tourism Web sites. Important dimensions of the automated measurement are ease of navigation, inter...

Brand Equity in the Pakistani Hotel Industry

Brand equity is considered as the most important aspect of branding, which is a set of brands’ assets and liabilities, its symbol or name that subtracts from or adds the value provided by a product or service to a firm and customers. The current research endeavor was to identify the interrelationship of customer-based brand equity dimensions (brand awareness, brand loyalty, brand image, and ser...

Fundamentals of the Hotel & Catering Industry